To be a British basketball fan in the 21st-century is to live with a series of what-ifs and what-could-have-beens as the game has tried to regain its momentum and release its untapped potential.Ī return to Sky Sports in recent years has been encouraging, but its home on the broadcaster’s minor channels pales in comparison to its primetime exposure in the late 90s. It has struggled to recover ever since, plagued by chronic underfunding and political infighting. ITV Digital picked up the rights but themselves went under 18 months later, robbing the BBL of £21m, untold exposure, and the chance to capitalize on the momentum of British basketball’s big moment. British basketball was creating such a buzz, in fact, that NTL outbid Sky with a 10-year, £22m contract, but within two years had filed for bankruptcy.
0 Comments
Leave a Reply. |